campaign
Films
Landing Page
Virtual optometrist app
Allows you to see the world through each Transitions lens with our Transitions photo filters.
Facebook ApP
Analyzes fans’ Facebook activity to suggest a specific lens brand.
Print Insert
Die-cut insert features the Trial Decals film in the holes where Tim's lenses appear, so the reader could look through lenses and experience the technology firsthand.
Follow Tim on his "Expeditions" across the country.
Outtakes
Transitions
People who try Transitions lenses love them. So we created a character that loves them so much, he embarked on several "Expeditions" to share them with real people across America. These documentary-style films, along with other digital, social and print pieces, chronicle comedian Tim Martin's adventure.