Changing Minds

There are 74 million kids in the US, and 2 out of 3 of them have witnessed violence. Science shows that just witnessing violence can physically change a child's brain. Luckily, science also shows that we can reverse this damage with 5 simple gestures. We worked with the Obama administration, Futures Without Violence, the Department of Defense, and the Ad Council to create a campaign to target mentors, teachers and coaches to help get the word out and literally "change minds”