CAMPAIGN

:60 SPOTS

FULL-LENGTH FILMS

Installations

We modified these benches along the MS walk in Washington D.C. They reinforced the message that no one should let their disease get the best of them, and that our website can be a source of great inspiration for their fight.

WEB DESIGN

MS inspiration

Our client developed an extremely effective treatment for a deadly disease — Multiple Sclerosis. But the medication itself can be deadly. So the people who take this medication share a remarkable mindset. They're too busy living to be afraid of dying, regardless of the risks.

When we created these films, we took an approach that's completely unprecedented in the industry. We embraced the risks. We set aside the benefits. We told real stories, in the words of real people. And rather than selling a drug, we sold a mindset: If something is worth living for, it is worth fighting for.